AlphaTheta, Pioneer DJ, Electro-Voice, and Shure represent excellence and innovation across the global music and events industry, each brand earning a reputation for delivering premium quality and performance.
AlphaTheta, the parent company of Pioneer DJ, continues to drive the evolution of DJ technology. Pioneer DJ remains the industry standard for professional DJs worldwide, with its range of industry-leading CDJs, mixers, and controllers known for reliability, innovation, and intuitive design – tools that empower DJs to elevate their craft.
Electro-Voice has a long-standing legacy in audio excellence, producing superior loudspeakers, microphones, and sound systems. Renowned for their clarity, power, and durability, Electro-Voice products are trusted by professionals to deliver consistent and pristine audio, whether in intimate venues or large-scale productions.
Shure, synonymous with microphone excellence, has been a staple of the music and events industry for decades. Its wireless systems, vocal microphones, and in-ear monitoring solutions are essential tools for performers, DJs, and event professionals demanding flawless sound and reliability in any environment.
Together, these brands form an integral part of the live entertainment ecosystem, supporting MCs, DJs, performers, and audio professionals with industry-leading technology. From the club scene to weddings, festivals, and corporate events, AlphaTheta, Pioneer DJ, Electro-Voice, and Shure provide the tools that allow artists and entertainers to deliver unforgettable experiences. Their dedication to innovation, quality, and performance ensures that the connection between artist and audience remains powerful, clear, and inspiring.



